OneAssist, a provider of device protection services, and Cashify, a prominent platform for buying and selling refurbished smartphones, have announced a partnership that introduces a dedicated screen protection plan for refurbished devices across India. The move, reported by SMEStreet, Indian Television Dot Com, and IMPACT Magazine, aims to strengthen the refurbished smartphone ecosystem by adding an extra layer of durability for consumers.
Partnership Overview
Under the new arrangement, customers who purchase a refurbished phone through Cashify can opt for a screen protection package managed by OneAssist. The plan covers accidental screen damage, offering repair or replacement services without additional cost to the buyer. According to SMEStreet, the collaboration is designed to provide peace of mind to users who may be hesitant to adopt second‑hand devices due to concerns over wear and tear.
Implications for Consumers
The screen protection plan is expected to lower the perceived risk associated with refurbished smartphones, potentially boosting sales volume. Indian Television Dot Com highlighted that the service will be available nationwide, making it easier for buyers in both urban and rural markets to access reliable protection. By integrating protection directly into the purchase process, Cashify and OneAssist aim to streamline the customer experience and reduce post‑sale support costs.
Industry Context
IMPACT Magazine noted that the partnership comes at a time when the refurbished smartphone market in India is expanding rapidly. Adding a protection layer aligns with broader industry efforts to improve quality assurance and build consumer trust in second‑hand devices.
While the partnership details remain high‑level, the collaboration signals a growing focus on after‑sales service within the refurbished sector. By combining Cashify’s marketplace reach with OneAssist’s protection expertise, the two companies are positioning themselves as leaders in delivering a more secure and reliable experience for refurbished smartphone users.
Original Source: SMEStreet