Source: Vogue
Men are in their matcha era, no girlfriend alibi required
Once coded through Pilates classes, café runs and clean-girl wellness, matcha is now being claimed by men who came for the health halo and stayed for the flavour profile
Key Points
- Once coded through Pilates classes, café runs and clean-girl wellness, matcha is now being claimed by men who came for the health halo and stayed for the flavour profile
Published: August 20, 2026 7:00 am
Source: Vogue