LaBelle Patrimoine Ancient Blend Ground Chicken Expands to Whole Foods Market Stores Nationwide
LaBelle Patrimoine has announced that its flagship specialty poultry offering, the newly renamed Ancient Blend Ground Chicken, is now available in the frozen meat department at Whole Foods Market stores nationwide. The national rollout brings a unique, nutrient-dense poultry product—combining pasture-raised muscle meat with nutrient-rich organ meats—to a broad consumer audience across the United States.
What Changed
The product, which was formerly known as Ancestral Ground Chicken, has officially been renamed Ancient Blend Ground Chicken. According to the company, the underlying recipe, quality standards, and sourcing remain entirely unchanged despite the rebrand. Shoppers can now find the item stocked in the frozen meat department across all Whole Foods Market locations.
The formulation blends pasture-raised chicken meat with liver, heart, and gizzard. This whole-bird approach yields 21 grams of protein per serving while naturally delivering a rich source of vitamins and minerals. The chickens themselves are sourced from small family farms, representing an exclusive heritage, slow-growing breed that is air-chilled and raised completely without antibiotics.
Context and Background
Based in Lancaster, Pennsylvania, LaBelle Patrimoine was founded by sixth-generation poultry farmer Mike Charles. Operating under the tagline “Grown As Promised®,” the company focuses on raising heritage poultry according to traditional, high-welfare agricultural standards.
The chickens utilized in the Ancient Blend are certified to Global Animal Partnership (GAP) standards with a level 4 rating. This rating requires pasture-raised access and strict animal welfare protocols. Furthermore, the birds are fed an all-vegetarian diet, reflecting the company’s emphasis on clean and transparent sourcing from farm to table.
The philosophy behind the product centers on traditional culinary practices and sustainability. By incorporating nutrient-dense organs such as the liver, heart, and gizzard alongside traditional cuts of meat, the brand champions a whole bird philosophy designed to simultaneously honor traditional cooking methods and minimize food waste.
Why It Matters and Sector Impact
The expansion into national retail highlights shifting consumer preferences within the protein sector. According to company statements, consumers are increasingly looking beyond protein alone, seeking foods that naturally deliver broader nutritional profiles without sacrificing flavor.
“Consumers are looking beyond protein alone. They want foods that naturally deliver more nutrients without sacrificing taste, and this product does exactly that. We are proud to expand our national footprint with this versatile product that honors our whole bird philosophy,” stated Mike Charles, founder of LaBelle Patrimoine.
This trend toward functional, nutrient-dense whole foods creates new pathways for heritage agricultural brands to scale beyond local or regional distribution. By securing shelf space across Whole Foods Market’s national footprint, LaBelle Patrimoine bridges the gap between niche regenerative farming practices and mainstream grocery retail.
Business Implications and Product Sourcing
From a supply chain perspective, scaling a pasture-raised, heritage-breed poultry product nationwide presents distinct operational challenges. Unlike conventional poultry operations that rely on fast-growing commodity breeds housed in high-density environments, LaBelle Patrimoine partners with small family farms raising slow-growing heritage birds.
The integration of organ meats into a ground format also solves a common culinary and commercial hurdle: making nutrient-dense organ meats palatable and convenient for modern consumers who may not otherwise prepare them separately. Each package delivers 21 grams of protein while capitalizing on the rising popularity of ancestral and nose-to-tail eating habits.
“Now available at all Whole Foods Market stores, our Ancient Blend Ground Chicken is rooted in a simple philosophy: create food that is incredibly flavorful and exceptionally nourishing,” added Charles, emphasizing the brand’s commitment to quality.
Endorsements and Public Reception
The product rollout has gained visibility through prominent food and health advocates. Figures such as Hunter Stoler of Health With Hunter and digital creator Kate Lowery have publicly endorsed the heritage blend. Hunter Stoler noted the exceptional density of the product, stating that with chicken, liver, hearts, and gizzards, alongside 21 grams of protein, the offering cannot be more nutrient-dense. Similarly, Kate Lowery encouraged shoppers to check out the heritage, pasture-raised blend at their local stores.
Limitations and What to Watch Next
While the national availability at Whole Foods Market represents a major milestone for LaBelle Patrimoine, consumers should note that product availability within individual frozen meat departments may vary by location. As the brand continues to scale its Lancaster, Pennsylvania-based operations, observers will be watching to see how small-scale family farm networks maintain strict Global Animal Partnership level 4 standards to meet nationwide demand. Shoppers looking to verify authentic packaging can look for the company’s signature red rooster logo.
Attribution
Details, quotes, and product specifications in this report are sourced from official corporate announcements released on October 1, 2026, by LaBelle Patrimoine.